Title【标题】
Adoption of e-Books: A Digital Textbook Perspective 【电子书的采用：数字教材视角】
Abstract【摘要】
Whereas the rise of e-book use has undermined printed books, it is somewhat surprising that students still prefer printed books for intensive reading and would rather use e-contents just for fun. This calls for a holistic study that investigates what facilitates or hinders e-book use in the digital era. Drawing upon UTAUT and cognitive judgmental processes, a research framework was tested with 1,419 university students. Further, the responses were split into those students with digital textbook exposure and those without it to examine their differing mental schemas. Results confirm that performance expectancy is the primary factor in the digital textbook adoption. Effort expectancy and facilitating conditions are significant to the experienced, but not to the non-experienced. The experienced do not see result demonstrability and output quality as variables that influence usefulness, while the other group perceives them to be critical. Theoretical and practical implications of this research are also discussed.
【虽然电子书的兴起削弱了印刷书籍,但学生们仍然更喜欢纸质书籍进行密集阅读,而更愿意将电子内容当作娱乐,这多少令人惊讶。这需要一项整体研究,探讨数字时代电子书使用促进或阻碍的因素。借助UTAUT和认知判断过程,研究框架对1419名大学生进行了测试。此外,回答分为有数字教材接触的学生和没有接触过的学生,以探索他们不同的思维模式。结果证实,绩效预期是数字教材采用的主要因素。努力期望和促进条件对有经验者很重要,但对无经验者则不重要。有经验者不认为结果可展示性和产出质量是影响有用性的变量,而另一组则认为它们至关重要。同时讨论了该研究的理论和实践意义。】
Keywords【关键词】
Cognitive judgmental processes; digital textbooks; e-Books; unified theory of acceptance and use of technology
【认知判断过程；数字教科书；电子书；技术接受与使用统一理论】
Excerpt【摘录】
1.As e-books bring with them lower prices, convenient access, and increasing availability, users have adopted digital content on a large scale.
译：随着电子书带来更低的价格、便捷的访问和日益丰富的可得性,用户开始大规模采用数字内容。
2.present the finding that users continue to prefer printed books to e-books for intensive reading and choose e-content just for fun.
译：研究预先发现用户仍然更倾向于印刷书籍而非电子书进行密集阅读,且选择电子 内容纯粹是为了娱乐。
3.In one study, students overwhelmingly chose a printed format if price was not a factor .
译：在一项研究中,如果价格不是因素,学生绝大多数选择印刷版。
4.Despite the advantages that e-books provide, many individuals still weigh digital advances against a traditional cognitive schema and opt for a printed format.
译：尽管电子书带来了诸多优势,许多人仍然权衡数字技术进步与传统认知模式,选 择纸质格式。
5.UTAUT integrates eight models of technology acceptance as part of predicting individuals’ adoption and use of information technology. The theory initially consists of four main constructs (i.e., performance expectancy, effort expectancy, social influence, and facilitating conditions) with four moderators (i.e., gender, age, experience, and voluntariness) .
译：UTAUT整合了八个技术接受模型,用于预测个人对信息技术的采纳和使用。该理论最初由四个主要构念组成(即表现期望、努力期望、社会影响和促进条件),并有四个调节因素 (即性别、年龄、经验和自愿性)。
6.Digital textbooks are a basic component for technology-mediated learning, and their dynamics should be fully understood in order for desired outcomes to be achieved.
译：数字教材是技术介导学习的基本组成部分,应充分理解其动态,才能实现预期效果。而数字教科书则是为了实现预期结果而下单。
7.While digital textbooks have become an essential part of e-learning and even mobile learning (m-learning) , students still prefer the printed format for effectiveness.
译：虽然数字教材已成为电子学习甚至移动学习(m-learning )的重要组成部分,但学生仍然更喜欢印刷格式以提高效果。
8.The novelty of IS will be a primary factor attracting users in the beginning, but the pragmatic functions and usefulness of IS are the pivotal element.
译：信息系统的新颖性将是最初吸引用户的主要因素,但其实用功能和实用性才是关键。
9.Students may utilize digital textbooks out of curiosity or even price advantages at the early stage, but the choice can be sustained when the technology properly serves their goals.
译：学生可能出于好奇心甚至早期价格优势而使用数字教材,但当技术能够真正满足他们的目标时,这种选择是可以持续的。
10.The previous findings in the literature also indicate usefulness as the primary driver to embrace technology, and this study confirms the extrinsic value of e-books as the main motivation for students’ adoption.
译：文献中之前的发现也表明,实用性是拥抱技术的主要驱动力,本研究证实了电子书作为学生采用电子书的主要动机的外在价值。
11.The results of this study show that gender, age, and experience have no moderating impact on intention to use e-books. Experience, however, has a significant impact on moderating the relationship between intention to use e-books and actual use.
译：本研究结果显示,性别、年龄和经历对使用电子书的意愿没有调节性影响。然而,经验对调节使用电子书意图与实际使用之间的关系有显著影响。
12.Students with no prior digital textbook experience have a pre-established schema and perceive a cognitive mitigation when using printed books. However, they are willing to opt for e-books when performance expectancy is evident.
译：没有数字教材经验的学生在使用印刷书籍时会感知到一种认知缓解。然而,当绩效预期明显时,他们愿意选择电子书。
13.E-books should be designed to visibly improve quality for effective learning processes to empower the non-experienced particularly.
译：电子书应设计得以显著提升质量,从而实现有效的学习过程,特别是赋能非经验者。
14.The platform for e-reading may bring different effects on the behaviors of the e-book adoption. Their screen size will be different, and their mobility with mobile Internet technology may impact the use of e-books.
译：电子阅读平台可能会对电子书的采用行为产生不同影响。它们的屏幕尺寸会不同,移动互联网技术的移动性也可能影响电子书的使用。
15.Students with no prior experience have pre-established schema, and they are unwilling to embrace new technology. They perceive that e-books demand a lot of mental efforts.
译：没有任何经验的学生已经有既定的框架,他们不愿意接受新技术。他们认为电子书需要大量的脑力投入。
Reference format【引用格式】：
[1] Yoo D K, Roh J J. Adoption of e-Books: A Digital Textbook Perspective[J]. JOURNAL OF COMPUTER INFORMATION SYSTEMS, 2019, 59(2): 136-145.
