当前位置：首页>电子书资讯>电子书推荐:《疯传:让你的产品、思想、行为像病毒一样入侵》-- 为什么有的内容能刷屏?《疯传》揭开病毒式传播的真相

电子书推荐:《疯传:让你的产品、思想、行为像病毒一样入侵》-- 为什么有的内容能刷屏?《疯传》揭开病毒式传播的真相

  • 2026-04-02 17:45:12
电子书推荐:《疯传:让你的产品、思想、行为像病毒一样入侵》-- 为什么有的内容能刷屏?《疯传》揭开病毒式传播的真相

《疯传：让你的产品、思想、行为像病毒一样入侵》是营销传播领域的经典之作，作者乔纳·伯杰结合心理学、社会学与营销案例，拆解了“病毒式传播”的底层逻辑，打破“流量靠砸钱”的固有认知。书中提出极具实操性的“STEPPS传播六原则”——社交货币、诱因、情绪、公共性、实用价值、故事，用麦当劳麦乐鸡、 Blendtec 搅拌机等真实爆款案例，详解每一个原则的应用方法，让普通人也能掌握让内容、产品自发传播的技巧。本书不堆砌空洞理论，聚焦“可落地”，无论是创业者、营销人，还是想提升个人影响力、让自己的想法被更多人看见的人，都能从中找到适配的传播思路，学会用低成本方式，让产品、思想、行为像病毒一样快速扩散、深入人心。

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  1. CONNECT:[ UseTime:0.000376s ] mysql:host=127.0.0.1;port=3306;dbname=g_15386;charset=utf8mb4
  2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.000636s ]
  3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.007289s ]
  4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.000284s ]
  5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.000482s ]
  6. SELECT * FROM `set` [ RunTime:0.000723s ]
  7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.000536s ]
  8. SELECT * FROM `article` WHERE `id` = 466713 LIMIT 1 [ RunTime:0.001976s ]
  9. UPDATE `article` SET `lasttime` = 1775196658 WHERE `id` = 466713 [ RunTime:0.005405s ]
  10. SELECT * FROM `fenlei` WHERE `id` = 66 LIMIT 1 [ RunTime:0.000305s ]
  11. SELECT * FROM `article` WHERE `id` < 466713 ORDER BY `id` DESC LIMIT 1 [ RunTime:0.008793s ]
  12. SELECT * FROM `article` WHERE `id` > 466713 ORDER BY `id` ASC LIMIT 1 [ RunTime:0.007220s ]
  13. SELECT * FROM `article` WHERE `id` < 466713 ORDER BY `id` DESC LIMIT 10 [ RunTime:0.016689s ]
  14. SELECT * FROM `article` WHERE `id` < 466713 ORDER BY `id` DESC LIMIT 10,10 [ RunTime:0.015930s ]
  15. SELECT * FROM `article` WHERE `id` < 466713 ORDER BY `id` DESC LIMIT 20,10 [ RunTime:0.020903s ]
0.160144s